August 25, 2011
When choosing a website developer, there are a lot more things one should take into account these days, besides price. The good-old-days are unfortunately gone, so having mom or pops develop your website, or your best friend's cousin's brother just isn't going to cut it. Having it developed offshore, in for example India or the Philippines, or by a newbie developer just out of school, probably isn't a good idea either.
In the following scenario, one that we see way too often, I'll explain why.
Client: I had the development of our website contracted out to X - it is incredibly slow and keeps on popping up errors. The developers are in country X and I really don't want to deal with them anymore.
There are most likely 2 problems with this website:
Hosting: so you're paying $5 a month hosting and are wondering why the website is ..... read more
August 13, 2011
When choosing a website developer, going the cheap route - or basing your decision mainly on cost - will generally result in you ending up in hot water, one way or another. Unfortunately cheap is, well, cheap - whether that means outsourcing development to India or the Philippines, or choosing a local web developer that offers you the world for nothing - the age old saying applies "if it's too good to be true, it is."
In our first two scenarios, ones that we hear from a LOT of people, we will be talking about selecting a reliable developer and web platform.
Client #1: My previous developer built X % of the project, has taken our money, and now we can't get hold of him. A lot of what was built doesn't work properly.
These developers offer dirt cheap prices in order to secure the project and they generally throw you onto a freeware platform, such as wordpress, ..... read more
January 3, 2011
We hear this a lot: "I've been told that Cpanel is the best, so we're probably going with that - it's only $5 per month and we get lots of bandwidth." At that point we sit back, chuckle, sigh and do the "eye roll". Yes it may be a great tool, and it is, if one is a developer and one needs a control panel that can configure every aspect of a hosting environment.
For most people though, it or any other type of hosting control panel is not what they think it is and unless they know what they are doing, they should stay far away from it. It isn't a CMS or a managed platform, it's simply a control panel for a hosting environment. Take this analogy: think of hosting
as a big empty room
, a hosting control panel
, such as Cpanel, is like a control panel
for that room, it allows you to turn the lights on and off, turn the power outlets on and off, control the heating, set the alarm etc.
May 4, 2010
Internet Marketing is the most common topic that comes up with my small business clients. Their biggest concern is learning how to make money with the website they have. This isn't unusual. Big businesses wonder the same thing.
The tactics used to monetize a small business website versus a big business website comes down to money. Big business has much more of it than small businesses. As in most things, the solutions lie in a trade-off between time and money. Since small businesses can't compete on money, they need to put in much more time in marketing their site through a variety of other methods. Unfortunately, time is a precious commodity to entrepreneurs struggling to be successful.
For small business owners, a better approach to Internet Marketing is no different than those used to build their business offline through relationship networking with referral sources and customers. One way to do this is through email marketing to an ..... read more
September 26, 2009
The Naming Czars who have given us Internet Marketing, Web Marketing, Online Marketing have now given us Digital Marketing; another term to describe the same activities. Well, not really. Digital marketing includes all electronic based marketing and sales efforts; including marketing messages designed to be seen on mobile devices.
We've put together 5 Reasons Why You Need to Understand and Implement Digital Marketing, to help clarify the importance of using Digital Marketing effectively.
Reason 1 -Cost
Digital Marketing is cheaper on an impression basis than any other marketing method available. The lower cost of promotion/lead generation, provides higher margins of profit which can decide the difference between success and failure for a small business owner.
Think about it this way: if Firm A is generating sales on a 20% lower cost basis than Firm B, then Firm A will be able to drive Firm B out of business by ..... read more